Igloo Flowers, Florist 64 Druid St SE1 2XB

Name: Yana
Rating: 1
Review: I bought what was marketed as a “rootless plant,” thinking it was a permanent, sustainable arrangement. It turned out to be an Echeveria lilacina (Ghost Echeveria) — a succulent that, like all living plants, needs roots to survive.

The plant was simply glued to a tray with no way to absorb water or nutrients. This isn’t innovation — it’s a slow-decaying plant presented as a design feature. It’s the botanical equivalent of gluing a rosebud to a saucer and calling it a “rootless rose.” The only difference is it dies in two months instead of two days.

I’m now trying to propagate roots and save the plant — something that should never be necessary if it had been sold responsibly.

Unfortunately, the in-store experience was just as disappointing. The first assistant barely looked up, and while the second tried to help, they weren’t informed and suggested I “ChatGPT it.”

It’s a beautiful shop, but this experience left me frustrated. A plant shop should offer honest guidance and basic knowledge — especially when selling living things.
Date: 2 weeks ago